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Outreach Hierarchy

Last Updated: Oct 28, 2013 09:33PM CDT
A set of up to five outreaches organized into a hierarchy. A parent outreach can have several child outreaches, but a child outreach can have only one parent. Numbers can roll up from children to parent outreaches (both headcounts as well as dollar summaries.) Outreaches can been seen as a series of tactics and/or programs designed to achieve a certain organizational objective. For synagogues, this objective might be fundraising, calls to action, client outreach, education, volunteer management or raising awareness. And it might include tactics like mass email, events, direct mail, and advertising.

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